Growing up, I never stop asking myself why there was at least one suggestion box in every mini-mart and supermarket trips my parents tagged me along to. We already got what we came for; why else would we suggest anything else? Are we to suggest what we would be coming for next? Or what was it exactly do we write into those boxes?
It was not until much later that the grocery stores only requested to know what improvements should be made from our experience that day. A few years later, I realized that industry can only serve its customers well if they effectively make use of the customer suggestions approach. Join the conversation every industry-leading company is having with BritainReiews for Companies for insights on how they grew their business with customers’ suggestions.
When a customer is sincerely satisfied with their experience at your organization or while using your product, they never stop coming back, and will most likely refer you to anyone in need of your services. In highly-competitive industries, one strategy to ensure you stay ahead of your competitors is by seeing to it that your customers’ experience is without fault.
A happy client is one with a higher chance of visiting you again. This rule works in all industries. Only a satisfied parent will recommend their kids’ preschool to a new neighbor. Just as only a satisfied landlord will recommend a plumbing service team to a fellow landlord. If a client feels otherwise or can see a clear difference in your services and a better offer, get ready to be dumped for your competitor. You should maximize the customers’ suggestion strategy to all unhappy customers to make sure new and existing customers find pleasure in doing business with you.
A customer’s feedback would help you look at your business from a different angle. After a few successful accomplishments by an organization, it is a norm to assume the current mode of operation as the standard moving forward. A few positive results from a selected number of customers do not mean that’s how everyone loves to be served. Like the popular saying, “all fingers are not equal.” Not everyone loves the taste of onion in their hand-made burger. Serve everyone personally by extending suggestions requests and treating them appropriately.
Leading companies also started with improving on the criticism of their early customers. It is very easy to overlook the fact that companies on the headlines of newspapers and journals were also at one point turning every possible stone to see what could make them grow. A lot of them caught the idea of taking into consideration every positive and negative feedback given by their consumers. They saw that treating the business one customer time was more effective than trying to move the entire ship in a go.
You also can share stories like this in the future, if only you are ready to do the work now and not feel too big to reach down to every customer’s need. This is the way I love to evaluate this. The fact that you are reading this post means your company needs more than just paying expenses and making a few people happy with your services.