A brand new year is upon us again, and for those of us running small businesses it is time to get cracking on our goals. As you consider the key metrics you need to deal with, bear in mind to keep watch over different supporting or secondary metrics that show the overall well being of your company. For example, if one in every of your key metrics is growing the number of new prospects, you need to make sure you’ve acquired them in a sustainable approach (measured by LTV:CAC ratio ) as it’s within the overall interest of the company. Use supporting metrics to avoid manipulating or distorting metrics.
Group is the composition of people and groups directed towards coordinated targets. Writing your goals down is step one, of course, but that is just the beginning. Set your goals incrementally, with short-time period plans that take steps towards the bigger … Read More